Taos Becomes Nation's 5th Fair Trade Town & 1st in West

Release Date: 2008-05-02

Media Contact: Peter St. Cyr, Griffin & Associates
(505) 319-3237
pstcyr@griffinassoc.com

After town councilors in Taos, New Mexico passed a resolution in February 2008 and enacted stringent guidelines the Town of Taos, New Mexico has earned a Fair Trade Town designation by Fair Trade Towns USA. Taos is the first Fair Trade Town in New Mexico, and the first in the Western United States. There are already more than 300 communities in Europe recognized as Fair Trade Towns.
Fair Trade is a rigorous third party certification guaranteeing excellent products for consumers: goods produced in a sustainable fashion; safe and healthy working conditions; no slave, forced or child labor; the encouragement of long-term relationships between producers and buyers; and an internal structure for producers that allow decisions about profits to be made democratically.
"We know the importance of Fair Trade and recognize our responsibility to help educate others, including art and culture tourists, about the importance of Fair Trade," said Town of Taos Mayor Bobby F. Duran. "We view buying fair and buying local as objectives that are not in competition but are complementary. For example, in Taos, customers can buy Fair Trade coffee through our local Taos Roasters -- either directly wholesale, or retail through our numerous coffee houses or grocery stores," continued Duran.
"Fair Trade is a market model that allows farmers and producers of goods a fair price for their products, and establishes economic sustainability and security for entire communities," said Chris Pieper, Chair of the new Town of Taos Fair Trade Steering Committee, and owner of the local Mudd & Flood Mountain Shop.
"It is also a designation that means people are being treated better relative to buying non-Fair Trade items," said Steve Gloss, founder of Sustaining Cultures, a nonprofit educational organization in Taos focusing on cultural awareness.
"Now, we must actively educate our local consumers -- and visitors -- to change our purchasing habits by 'voting with our hands' when we reach for that pound of coffee, bananas, or bunch of flowers for Mother's Day," said Gloss who was the impetus for the town's resolution.
Fair Trade goods are increasingly available in Taos as more retail outlets and grocery stores are carrying Fair Trade lines. Products are easily identified with the TransFair seal.
For more information about locating Fair Trade products go to http://www.transfairusa.org and http://www.fairtradefederation.org. For more information on meeting city certification guides visit http://www.fairtradetownsusa.org. To view the town's Fair Trade Resolution visit: http://www.taosgov.com.

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